Hero Outbound, Hero Flows and Hero Payment

HeroBase A/S Announces Acquisition of Dialing Sweden AB to Combine Solution Suite

Acquisition will provide a unified solution suite, incl. outbound/blended capabilities, marketing automation, lead management and more for comprehensive customer engagement


June 10, 2019

Copenhagen, Denmark – HeroBase A/S, a leading provider of sales and marketing cloud solutions, today announced that it has entered into a definitive agreement to acquire Dialing Sweden AB, a cloud-based outbound/blended customer engagement platform for midsize and enterprise companies. Dialing’s platform is deployed by customers such as Vattenfall, Hi3G Sweden, Resurs Bank, Moderna Forsäkringar, and Business Process Outsourcers (BPOs) for large service providers.

With the Dialing acquisition, the combined multi-channel sales and marketing solution portfolio will include Hero Flows for lead management and marketing automation, Hero Outbound and Dialing for outbound/blended customer interactions and Hero Payments for easy, online and mobile payments.

“Maintaining contact ratios and agent efficiency in a world of swiftly moving customers is ever more important. Sales and marketing organisations must effortlessly blend outbound calling activity with customer call backs and communications over digital channels,” said Casper Langhoff, CEO, HeroBase. “The acquisition of Dialing allows for complementing the current solution portfolios of both companies with more capabilities and will revitalize and distinguish the user-experience and value we can provide. We’re excited to welcome the Dialing team to HeroBase.”

“At Dialing, our goal has always been to deliver an innovative outbound/blended customer engagement solution with a modern sales workflow,” said Peter Mölleborn, co-founder, Dialing. “This acquisition confirms our dedication to the sales professionals, and by joining forces with HeroBase the customers of both companies will benefit as we broaden our market reach and scale to deploy our unified platform to businesses and enterprises across Europe.”

The HeroBase-Dialing team will remain focused on delivering a multi-channel sales and marketing solution that can solve all pro-active outreach needs of their customers.


Casper Langhoff
Phone: +45 70 202 304