Lead Scoring

Behaviour Scoring

Score your leads on behaviour

Create scoring rules based on lead behaviour like website visits or email opens. Give individual points per event to give your overall score the right weight. Use this to identify leads that have performed the actions you know is buy signals

Lead Segmentation

Segment your lead list on lead score

Use the calculated lead score as part of your segment rules. Combine the scores with other data and conditions. This will help you to identify the most profitable leads, that have not already converted in your sales flow

Leads Scores

Get an overview of each leads score

Customize the overview page for leads to show the score number for each lead. If you open a leadoverview you not only get historic interactions in one screen, you also see the potential for the specific lead